Bearbrick

Bearbrick (rendered BE@RBRICK) is a brand of collectible designer toy designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The at sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a MediCom Toy. The figure is anthropomorphized bear with an extremely simplified form and a pot belly.