Collection: Fear Of God Essentials

Fear of God's popularity skyrocketed when Big Sean's stylist stumbled upon the brand's extra-long T-shirts. People responded positively, and as a result, Lorenzo was sought for more items. Soon after, he got a call from Kanye West. West had come across the same T-shirts, and wanted to know more about the company. A meeting between West and Lorenzo was arranged at Atlantic City, which led to further opportunities, such as collaborating with West for his A.P.C. work. In 2017, Fear of God collaborated with Vans, making their Era 95 shoes stand out with a signature all-over pattern. They worked alongside Nike in 2018, producing the iconic Air Fear of God 1 look.